About Us
Our mission is simple: to bring smiles, warm hugs, and a touch of joy to homes across New Zealand.
Premium Softness
Meticulously curated using skin-friendly fabrics and ultra-soft stuffing, chosen for maximum snuggle-ability.
Safety First
Every plushie is crafted with high-quality, non-toxic materials — a standard set by our own experience as parents.
Locally Owned & Operated
Proudly based in Auckland, with inventory held right here in New Zealand
Wordlwide Shipping
From Auckland to Invercargill, we get your new cuddle buddy to your door quickly and reliably.
Where Cuddles Come to Life
TheSoftPaws started with a simple realisation: in today’s fast-paced world, everyone needs a little moment of comfort. We saw a gap in the New Zealand market — families either faced long international shipping times or settled for plush toys that just weren’t that special.
So we set out to change that: beautifully designed, locally-stocked soft companions that ship fast and feel even better. Every kiwi, penguin, and sea creature in our collection is chosen with the same question in mind — would we want to hug this one?
Ready to Meet Your New Best Friend?
Come say hello in Auckland, or shop online and we’ll bring the cuddles to your door.
